Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up

Why Consumers Want New Luxury Goods--and How Companies Create Them

ByMichael J. Silverstein,Neil Fiske,+1 more
2003 • 300 pages
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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Publisher: Portfolio

Type: Physical Book

Language: Spanish; Castilian

Pages: 300

Format: Hardcover

Information: Revised

Release Date: 2003-10-13

ISBN 10: 1591840805

ISBN 13: 9781591840800

Readers: 1

Country: United States of America

Data Score: 1020

Trading Up

Trading Up

Publisher: Penguin Group USA, Inc.

Type: Physical Book

Language: English

Release Date: 2008-01-01

ISBN 13: 9781436203463

Data Score: 1320

Cover 6

Trading Up

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them

Publisher: Portfolio Trade

Type: Physical Book

Language: English

Pages: 300

Information: Illustrated

Release Date: 2003-10-13

ISBN 10: 1591840708

ISBN 13: 9781591840701

Country: United States of America

Data Score: 1770