John Butman
John Butman has written at least 5 books. Their most popular book is Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them with 2 saves with an average rating of -⭐.
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
ByMichael J. Silverstein,Neil Fiske,+1 more
2003 • 2 Readers • 300 pages
Hardball
ByGeorge Stalk,Robert Lachenauer,+1 more
2004 • 1 Reader • 186 pages
2013 • 1 Reader • 262 pages
Grapevine: The New Art of Word-Of-Mouth Marketing
ByDave Balter,John Butman
2005 • 214 pages
Employees First, Customers Second: Turning Conventional Management Upside Down
ByVineet Nayar,John Butman,+1 more
2010 • 209 pages
Five Future Strategies You Need Right Now
ByGeorge Stalk Jr.,John Butman
2008 • 129 pages