Michael J. Silverstein
Michael J. Silverstein has written at least 4 books. Their most popular book is Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them with 2 saves with an average rating of -⭐.
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
ByMichael J. Silverstein,Neil Fiske,+1 more
2003 • 2 Readers • 300 pages
Treasure Hunt
ByMichael J. Silverstein
1 Reader
THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India
ByDavid Michael,Carol Liao,+2 more
2012 • 1 Reader
Women want more
ByMichael J. Silverstein