Crossing the Chasm

My rating of 3 reflects my point of view coming from the engineering side. That is, I did not feel this book was overly helpful when I was working mostly as an individual contributor. I might well find a reread more useful being more on the management side.

Interessante racconto su come le aziende dovrebbero comportarsi per passare da essere pioniere ad affermate nel mercato. Inizialmente molto bello poi diventa ripetitivo. 7

This book was recommended to me by a mentor as a means of helping me with business forecasts for new products. In that sense, it was modestly helpful; it's a solid guide to bridging early markets to mainstream ones. However I erroneously purchased an old edition published in the early aughts, so the case studies were embarrassingly old. I did appreciate the author was kind of funny/more charismatic than most business writers but at the end of the day, it's still a business book and therefore pretty dry.

Helped identify /lots/ of potential failure modes for my one-day startup.

first third is common knowledge by now, the last one appears a bit dated, but the middle part still has something to offer to today's tech entrepeneur