Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

1991 • 256 pages

Ratings30

Average rating3.9

15

first third is common knowledge by now, the last one appears a bit dated, but the middle part still has something to offer to today's tech entrepeneur

February 4, 2012