Regis McKenna

Regis McKenna

Regis McKenna has written at least 2 books. Their most popular book is Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers with 139 saves with an average rating of 3.92⭐.

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

1991 • 139 Readers • 256 pages • 3.9

Relationship Marketing

Relationship Marketing
ByRegis McKenna

1991 • 2 Readers • 256 pages • 3