Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

By
Geoffrey A. Moore
Geoffrey A. Moore,
Regis McKenna
Regis McKenna
1991 • 256 pages

Ratings30

Average rating3.9

15

List

32 books

Business And Management

rajeshpabari
Rajesh Pabari
Good to Great
The One Minute Manager
The Black Swan: The Impact of the Highly Improbable
Private Label Strategy
Men of Steel: India's Business leaders in candid conversation
Screw business as usual

List

116 books

Physical Copies

rajeshpabari
Rajesh Pabari
Authentic Leadership
How to Stop Worrying and Start Living
Success Through a Positive Mental Attitude
Great leaders grow
Wishes Fulfilled: Mastering the Art of Manifesting
The Last Prospecting Guide You'll Ever Need

List

136 books

A Physical Copy

rajeshpabari
Rajesh Pabari
Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life
The Toyota Way
The Day I Stopped Drinking Milk
My Journey : Transforming Dreams into Actions

List

31 books

Business

rajeshpabari
Rajesh Pabari
Smartest Guys in the Room The Amazing Rise and Scandalous Fall of Enron
Innovation and the Future Proof Bank: A Practical Guide to Doing Different Business-As-Usual
Hardball
Workforce of One: Revolutionizing Talent Management Through Customization
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life

List

1 book

Marketing

Marial
Maria
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

List

15 books

Sales

kerman
Kerman
How I raised myself from failure to success in selling
One Up On Wall Street
Zig Ziglar's Secrets of Closing the Sale
How to Master the Art of Selling
Pitch Anything
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
SPIN Selling

List

557 books

Non Fiction

ryanlntn
Ryan Linton
Engines of Creation: The Coming Era of Nanotechnology
The Selfish Gene
How to Win Friends & Influence People
How to Read a Book
ReWork: Change the Way You Work Forever
The Singularity is Near: When Humans Transcend Biology
The Age of Spiritual Machines

List

60 books

Business

ryanlntn
Ryan Linton
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Zero to One: Notes on Startups, or How to Build the Future
The Facebook Effect
Talking to Humans
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

List

6 books

Communication

ryanlntn
Ryan Linton
Non Violent Communication A Language of Life
Influence
Talking to Humans
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Getting to Yes: Negotiating Agreement Without Giving In
The Culture Code: The Secrets of Highly Successful Groups

List

383 books

Worth Reading

Mehdi
Mehdi
Succeed
Leading Change
The Power of Now
Good to Great
Execution: The Discipline of Getting Things Done
The 8th Habit
The Speed of Trust - Live From LA

List

222 books

Entrepreneurship Leadership

Mehdi
Mehdi
Shoe Dog
Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World
The Six Pillars of Self-Esteem
Talk Like TED
The Richest Man in Babylon
Decisive
First, Break All The Rules

List

17 books

2020

laprunminta
Kate
Creating a Constitution: Law, Democracy, and Growth in Ancient Athens
Walkabout Northern California: Hiking Inn to Inn
The fall of the house of Usher
Permutation City
An Elegant Puzzle: Systems of Engineering Management
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
When All Else Fails: The Ethics of Resistance to State Injustice

List

10 books

Aug 19

laprunminta
Kate
A Knot in the Grain
The Halcyon Fairy Book
Summer in Orcus
The Knowledge
The Prisoner of Limnos
The fall of the house of Usher

List

14 books

Letti Saggi Economia

deejayop9
Andrea
Lo Zen e la Via del Trader Samurai
A Random Walk Down Wall Street
The New Trading for a Living: Psychology, Trading Tactics, Risk Management, and Record-Keeping
Il tramonto dell'euro. Come e perché la fine della moneta unica salverebbe democrazia e benessere in Europa

List

23 books

Product Management

paven
Patrik Gustafsson
Inspired
Accelerate: Building and Scaling High-Performing Technology Organizations
Extreme Programming Explained: Embrace Change
Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework
Design Thinking for Dummies

List

3 books

Product Manager Program

paven
Patrik Gustafsson
The Influential Product Manager
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

List

29 books

Business

kevinmcf
Kevin McFaul
Building a StoryBrand
Built to Last
Good to Great
How The Mighty Fall
Conspiracy

List

2 books

Product Management

freidereikhs
Federico
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Empowered: Ordinary People, Extraordinary Products

List

80 books

Business

luuhieu
Lưu Hiếu
Traction: A Startup Guide to Getting Customers
Traction
The Fourth Industrial Revolution
Digital Fluency: Understanding the Basics of Artificial Intelligence, Blockchain Technology, Quantum Computing, and Their Applications for Digital Transformation
Building the Agile Business through Digital Transformation: How to Lead Digital Transformation in Your Workplace
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
Purple cow

List

38 books

Product Development

luuhieu
Lưu Hiếu
Psychology of Everyday Things
Inspired
Hooked: How to Build Habit-Forming Products
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
User Story Mapping
Running Lean: Iterate from Plan A to a Plan That Works
Don't Make Me Think, Revisited

List

17 books

Product Strategy

luuhieu
Lưu Hiếu
Strategize: Product Strategy and Product Roadmap Practices for the Digital Age
Inspired
Working Backwards
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Zero to One: Notes on Startups, or How to Build the Future
Hooked: How to Build Habit-Forming Products
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

List

25 books

Work

jsonb
Jason
High Output Management
The Culture Code: The Secrets of Highly Successful Groups
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Good to Great
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business

List

35 books

Business

ncabeen
ncabeen
Saving Investa: How An Ex-Factory Worker Helped Save One of Australia's Iconic Companies
The Best Place to Work
Mindset:The New Psychology of Success
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
The Evolution of Everything
The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures

List

30 books

For Work

ncabeen
ncabeen
Hooked: How to Build Habit-Forming Products
Thinking, Fast and Slow
Emotional Intelligence 2.0
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
The Myth of the Strong Leader: Political Leadership in the Modern Age
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Idiot Brain
Previous