Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

By

Geoffrey A. Moore,

By

Geoffrey A. Moore,

1991 • 256 pages

Ratings30

Average rating3.9

15

Crossing the Chasm

Crossing the Chasm

Publisher: HarperCollins

ByGeoffrey A. Moore

Type: Physical Book

Language: English

Release Date: 2001-01-01

ISBN 13: 9780060189877

Data Score: 1320

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