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While I appreciated a few tips from the book, I felt that the format was unnecessary. The entirety of this book would have sufficed as a blog post or series without losing anything. I found myself skimming 80% of this, mainly because the book seems to have been written for an audience with a certain lack of familiarity with the internet and email in general.

Two valuable things I took away from this:

• Emoticons (not emojis) and exclamation marks are valuable and often necessary elements in email, as tone is often lost on the reader.

• Be mindful of setting false expectations for your contacts. If you have a habit of responding to every email as soon as its received, that will become what is expected of you. Email can be treated as digital snail mail in the sense that it doesn't often require an immediate response.

The rest of the book focused on unsubscribing and prioritizing. The final section was filled with “cheat sheets” for different types of emails a person might need to send. This can all be found online with a quick Google search.