The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

By
Jean-Noël Kapferer
Jean-Noël Kapferer,
Vincent Bastien
Vincent Bastien
2008 • 384 pages

List

3 books

Marketing

SiddharthaGolu
Siddhartha Golu
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

List

22 books

Lo Intenté

Caroplii
Caro
The Starless Sea
Anna Karenina
Madame Bovary
The Joke
Eleanor & Park
The Girl on the Train