Jean-Noël Kapferer
Jean-Noël Kapferer has written at least 5 books. Their most popular book is Advances in Luxury Brand Management with 1 save with an average rating of -⭐.
Advances in Luxury Brand Management
ByJean-Noël Kapferer(editor),Joachim Kernstock(Editor)
2017 • 1 Reader
Luxury Strategy, The: Break the Rules of Marketing to Build Luxury Brands
ByJean-Noël Kapferer
2008 • 1 Reader
The New Strategic Brand Management: Advanced Insights and Strategic Thinking
ByJean-Noël Kapferer
2012 • 1 Reader • 492 pages
Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare
ByJean-Noël Kapferer
2015 • 1 Reader • 228 pages
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
ByJean-Noël Kapferer,Vincent Bastien
2008 • 1 Reader • 384 pages