Techniques of the Selling Writer

I know, what am I doing reading books on writing when the most I write is business emails and these reviews? But creative writing itself as an art form, as a craft, has become such a fascinating topic to me. How authors manipulate the readers' emotions, how they keep us motivated to turn the pages into the wee hours of the night. Whether I decide to creatively write one day is another story - though the thought of leaving a little something behind when I go is a nice one - but this is how I'll be satisfying my curiosity in the meantime. Hopefully making it a point to see how the sausage is made won't affect my general reading experience too much