Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work

Campaigning for Hearts and Minds

How Emotional Appeals in Political Ads Work

2005 • 297 pages
Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work

Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work

Publisher: University of Chicago Press

Type: Physical Book

Language: English

Pages: 297

Release Date: 2005-12-15

ISBN 10: 0226069893

ISBN 13: 9780226069890

Readers: 1

Country: United States of America

Data Score: 1770