Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work
4 Studies in Communication, Media, and Public Opinion

Campaigning for Hearts and Minds

How Emotional Appeals in Political Ads Work

By
Ted Brader
Ted Brader
2005 • 297 pages

Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.

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4 released books

Studies in Communication, Media, and Public Opinion

Studies in Communication, Media, and Public Opinion is a 4-book series with 4 released primary works first released in 1999 with contributions by Martin Gilens, Taeku Lee, and Ted Brader.

Why Americans Hate Welfare: Race, Media, and the Politics of Antipoverty Policy
Mobilizing Public Opinion: Black Insurgency and Racial Attitudes in the Civil Rights Era
Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work
When the Press Fails: Political Power and the News Media from Iraq to Katrina

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