Zag: The Number One Strategy of High-Performance Brands

Zag: The Number One Strategy of High-Performance Brands

By
Marty Neumeier
Marty Neumeier
2006 • 178 pages

Ratings10

Average rating4.2

15

List

4 books

Business

Poxto
Ariel P.
Start-up Nation
The Win Without Pitching Manifesto
Zag: The Number One Strategy of High-Performance Brands

List

442 books

Non Fiction

Zhep
ASZ
Do the Work
Ikigai: The Japanese Secret to a Long and Happy Life / The Little Book of Lykke / Lagom: The Swedish Art of Balanced Living
The Path of Least Resistance: Learning to Become the Creative Force in Your Own Life
How to Live: 27 conflicting answers and one weird conclusion
How to Do Nothing: Resisting the Attention Economy

List

54 books

💜 marketing

lady
K
Precocious Charms: Stars Performing Girlhood in Classical Hollywood Cinema
Acting and Singing with Archetypes

List

44 books

💜 2024 lower priority

lady
K
Hidden Persuasion. 33 Psychological Influence Techniques in Advertising
The Power of Persuasion: How We're Bought and Sold
Rethinking Prestige Branding: Secrets of the Ueber-Brands
The Art of Excellent Products
Zag: The Number One Strategy of High-Performance Brands
Sweet Anticipation Music and the Psychology of Expectation
The 48 Laws of Power

List

6 books

♥️ owned

lady
K
Rethinking Prestige Branding: Secrets of the Ueber-Brands
Hidden Persuasion. 33 Psychological Influence Techniques in Advertising
The Power of Persuasion: How We're Bought and Sold
The Power of Cult Branding
The Art of Excellent Products
Zag: The Number One Strategy of High-Performance Brands

List

21 books

Lets

moshmosh
Massiel
The Power of Habit: Why We Do What We Do in Life and Business
Willpower
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
The Win Without Pitching Manifesto
Creative Strategy and the Business of Design

List

19 books

2020 Reading Challenge

Wanderlust
Alya
Канун всех святых
Zag: The Number One Strategy of High-Performance Brands
Поп-арт маркетинг: Insta-грамотность и контент-стратегия
Жизнь Ван Гога

List

31 books

Owned

Orange_Tsunami
Orange Tsunami
The Chimp Paradox
The 48 Laws of Power
The God Delusion
Inferno
I Know What to Do, So Why Don't I Do It?: The New Science of Self-Discipline
Sapiens: A Brief History of Humankind
Algorithms to Live By: The Computer Science of Human Decisions

List

15 books

Design

Orange_Tsunami
Orange Tsunami
I Love Din
I Love Type 07 - Helvetica: I Love Helvetica
I Love Type 02 - Avant Garde
I Love Bodoni
I Love Type 05 Gill Sans
I Love Times
NASA Graphics Standards Manual

List

30 books

Professional

mxmlln
Montgomery Webster
Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
The Visual Display of Quantitative Information
Envisioning Information
Visual Explanations
Sketching User Experiences
A Project Guide to UX Design
Don't Make Me Think, Revisited