Your Attention Please
How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer
"Your Attention, Please. is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently?or risk losing mindshare and marketshare"--Publisher website (March 2007).
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