What's Your Story?: Storytelling to Move Markets, Audiences, People, and Brands

What's Your Story?

Storytelling to Move Markets, Audiences, People, and Brands

2007 • 241 pages

Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, ho


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