Ratings2
Average rating4
A good overview, with some real gems
Presuming this isn't the first or only book you're going to read about writing your book there is a lot that will overlap or even be redundant.
But these guys know what they are talking about and have compiled some great data. The formatting is easy to read and highlight. I've saved quite a few passages!
The last quarter or so of the book was most helpful in my opinion. But, I have read a number of books of positioning and actually writing a book. So things like the bio, title, pricing, and how to get urbs was more useful. They did their share of research and had great examples and templates that I will return to.
And as a professional book cover designer I appreciate their honesty about the levels of design and how to go about working with a designer. I might make this required reading, lol. Design interior or exterior of books have a lot going on. A good designer understands psychology of buying and can be invaluable to the books success and help with advertising graphics as well.
I'd still recommend this to new nonfiction authors that are trying to build a business or brand. I would say this is probably still helpful to other types of nonfiction like memoirs but it is really geared towards building other revenue from writing a book.