The Jenny Craig Story

The Jenny Craig Story

2004 • 248 pages

The Jenny Craig Story chronicles how Jenny Craig, Inc., got its start in Australia with nine centers - and how, after Craig's return to America, the company flourished despite relentless competition. Page after page, the author shares her hard-won wisdom in all areas of her business - from hiring consultants for the weight-loss centers, to succession planning. You'll also see first-hand how Craig dealt with the numerous obstacles in her path, including lawsuits, stringent FTC guidelines, and her own serious illness.


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