The Imagination Muscle: Where Good Ideas Come From

Albert Read reveals how we can harness the imagination in our day-to-day lives and why, in the new age of technology, it is more pressing than ever that we do so. Spanning prehistoric times through to the twenty-first century, Read examines how the imagination has evolved through the millennia. He explores where to find ideas, how to foster skills in observation and connection, and how to be more attentive to the fluxes of our own minds. After all, as Read expertly outlines, the imagination is our supreme gift, our biggest opportunity, our greatest source of fulfillment and our most vital asset for the future.