The Halo Effect

Plenty to think about though gets a bit repetitive as we go along. Still the point is made and you are definitely a better marketer once you are through this book. So highly recommended reading!

About the fact that people mix up the causality of success. Key take-out is to take the business books we read, and the management stars we idolise, with a hefty pinch of salt. Why? Because the methodology and rigour behind their recommendations for business success are full of holes. Fair enough. But this book is a litany of ailments, and aside from a few unconvincing pages at the end, doesn't come up with any cures or preventative measures. So I came away from it feeling distinctly ‘meh'...!