The Fortune at the Bottom of the Pyramid
Eradicating Poverty Through Profits
"In the book and accompanying CD videos, Prahalad presents: why what you know about BOP (Bottom of the Pyramid) markets is wrong; unlocking the "poverty penalty"; the most enduring contributions your company can make; and corporations and BOP entrepreneurs."--BOOK JACKET.
Tags
Genres
Reviews
Popular Reviews
Reviews with the most likes.
There are no reviews for this book. Add yours and it'll show up right here!