The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

The Construction of English

Culture, Consumerism and Promotion in the ELT Global Coursebook

2010

"This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally"--


Become a Librarian

Reviews

Popular Reviews

Reviews with the most likes.

There are no reviews for this book. Add yours and it'll show up right here!