The Challenge of Affluence: Self-Control and Well-Being in the United States and Britain since 1950

The Challenge of Affluence

Self-Control and Well-Being in the United States and Britain since 1950

2006 • 473 pages

Since the 1940s Americans and Britons have experienced rising material abundance, but also a range of social and personal disorders, including family breakdown, obesity and addiction. Drawing on the latest cognitive research, Avner Offer presents a detailed and reasoned critique of the modern consumer society.


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