The Art of Innovation
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Average rating4.2
15
An updated edition of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.
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Brilliantly-written, inspiring, full of memorable examples. Can't recommend this enough! (Thanks to Liz Sivell for the recommendation).
Good book about innovation fundamentals from legendary IDEO perspective.
Product examples are slighhtly outdated however still relevant concepts.
Some chapters seemed a little longer than necessary.
Very easy to read.
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