Sway

Interesting anecdotes. Our decision structures can be so weak!

An interesting topic and a enjoyable and quick read. The sibling authors do not draw any particularly ground breaking conclusions but, none-the-less, I would still recommend the book. One small point, a better, albeit not as catchy, title would be “Sway: The irresisable pull to make (apparently) irrational DECISIONS”. The difference behaviors and decisions is not insignificant.