Cover 2

Storynomics

Storynomics

Story-Driven Marketing in the Post-Advertising World

By
Robert McKee
Robert McKee,
Tom Gerace
Tom Gerace
2018 • 272 pages

List

18 books

Book Club

jonomatusky
Jono Matusky
All Marketers Are Liars
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Everybody Lies
Streaming, Sharing, Stealing: Big Data and the Future of Entertainment