Purple cow

Good read, but kinda repetitive after a third of it; which is more a genre's than author's fault

Old but gold. I feel bad I didn't find time to read it ten years ago!

As a rule I thinks Godins books are too long. What he says he could easily put in a long blog post. All of his books have only 1 main idea.

Also, I cannot find a system in what Godin says. He is smart and eloquent, but I don't get his way of thinking. There seems to be something fundamentally wrong, but I can't put my finger on it.

Underwhelming.