People Over Profit

Dale, thank you for this!

I was seriously disappointed with this book. First of all, I paid $16 for a book that took about 2 hour to read. Second, I felt like I was reading a documentary about how immoral and corrupt our business industry has become.

The tips and ideas the book offers to be a better business owner are common sense - be honest, be transparent, put people first. It took 200 pages to give 3 basic tips everyone should know. The rest was filled with stories of big brands and how they screwed up in the past few decades. I was hoping for a business book about building a company around people and I got a long rant filled with fluff.

Every 10 pages or so there is an entire page taken up by a short quote. Good idea in theory, but they are randomly placed in the middle of a paragraph or sentence. The billeted lists, check boxes and graphics also take out a ridiculous amount of room. With sections every 15 pages or so, the actual content (with a regular sizes font as opposed to the strangely large font used in this book) could've taken up 70 pages.

The ideas are good and all, but it reads like a giant pat-on-the-back to the author and his success.