Net ready

CISCO's secrets revealed! The inside lowdown on e-commerce from the most powerful force of the Internet. CISCO is the global standard not just for internetworking but for Web sales strategies that work. CISCO has made itself the pre-eminent player in the new global economy. Net Ready shows how this vibrant company has done it and how anyone else can apply its unique strategies to succeed on the Web. It's not a blueprint but a set of flexible strategies for Web success--a unique toolkit for every company ready to seize the Internet's limitless business potential. Net Ready explores the 12 tactics that have catapulted CISCO to the forefront, including its trademark concept of informatization, which involves giving away the product and profiting from the information about the transaction.