Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

Medici Effect

What Elephants and Epidemics Can Teach Us About Innovation

2004 • 230 pages

Ratings1

Average rating4

15

Short review: This is an interesting book in the mode of Malcolm Gladwell or Chris Anderson. Johansson argues that all real innovation occurs at the intersection between two different fields of study. Darwin as a geologist used his insights to understand biological evolution. An astronomer created the concept of a asteroid killing off the dinosaurs. An architect with an interest in bugs created a building based on termite mounds in to reduce air conditioning costs.

Great ideas. Probably could have been a long article. I didn't actually finish the book. But the concepts were good.

My full review is at http://bookwi.se/medici-effect/

November 11, 2011