Medici Effect
What Elephants and Epidemics Can Teach Us About Innovation
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Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
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Short review: This is an interesting book in the mode of Malcolm Gladwell or Chris Anderson. Johansson argues that all real innovation occurs at the intersection between two different fields of study. Darwin as a geologist used his insights to understand biological evolution. An astronomer created the concept of a asteroid killing off the dinosaurs. An architect with an interest in bugs created a building based on termite mounds in to reduce air conditioning costs.
Great ideas. Probably could have been a long article. I didn't actually finish the book. But the concepts were good.
My full review is at http://bookwi.se/medici-effect/
