Marketing made easy

"In this book learn how to: take advantage of the newest technology - blogs, e-mail, web pages, eFax, and more - for a high-impact, low-cost solution; dramatically increase sales by creating awareness of your business in the local community; use "ethical marketing" to stand apart from the competition and increase sales; and overcome competition with unusual but effective strategies like "stand next to the ugly kid" and "be the second guy through the door."" "You don't have to spend millions of dollars on marketing to see a huge impact on sales. Specific action steps and to-do lists through every step of the process guarantee that you'll end up with a complete, effective marketing plan that won't break the bank."--Jacket.