Lego Disney Princess: Lost and Found

A corporate partnership attempting to right the wrongs of Lego's previous generation of gendered marketing. I mean, basically. LEGO is all-caps blasted on page 1, followed by Disney Princesses (not just any princesses). Man, get that brand loyalty early!

A strange narrative form: an unseen “girl” loves LEGO (!) and Disney Princesses, and plays make-believe with them. Relatable. In the make-believe story, Jasmine (of Aladdin) has lost her gold vase. There are many gold items. Also, what does a Lego vase look like? Eventually, it is recovered. The end.

My kid was mostly unsettled and maddened by the unseen girl. WHO is telling the story, they kept demanding me to answer. I had no answer.