Jab, Jab, Jab, Right Hook

The nature of social media marketing is such that formats and trends are always changing. The challenge of the author is to outline some principles of what makes a good story which stands in the ever-changing landscape of social media. The most valuable lessons of this book are gleaned from the wealth of case studies and analyses of what makes them work, or not. Thankfully the theories are few but focuses more on examples (with pictures of course, because this is the era of visual marketing), making it an easy and engaging read.