Internal Marketing: Directions for Management

By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state-of-the-art' research and conceptual development in internal marketing. Comprising new theoretical and empirical work, and case studies based on a wide range of sector and industry applications, Internal Marketing identifies key themes and issues, including:· social model of marketing· human resource management perspective· marketing and service management· quality managementorganisational development· corporate identity, image and reputation· corporate communication