IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

By
Don E. Schultz
Don E. Schultz,
Heidi F. Schultz
Heidi F. Schultz
2003 • 408 pages
IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

Publisher: McGraw-Hill

Type: Physical Book

Language: English

Pages: 408

Information: 1

Release Date: 2003-10-01

Country: United States of America

Data Score: 1750