How to Win an Election

DJT == AOC. Yes, that is actually a point Seargeant makes in this book - and no, it isn't for the reasons some of my fellow Libertarians/ Anarchists like to point out. (Which are accurate in their own way, but I digress.) No, here the point Seargeant makes is that both of these seemingly diametrically opposed candidates have actually embraced the same narrative archetype to tell their stories. Overall, the book is an excellent examination of just how storytelling - and in particular, a few of the classic archetypal stories/ heroic journeys - has completely reshaped at least American and British politics of the last few years. Reason seemingly no longer matters so much as narrative, so it is important to know these narratives, how they are structured, and how these structures play into political messaging in order to more effectively play both offense and defense in the political arena. Masterful work that makes a few missteps here and there when it deviates from its central premise at times, and thus the reduction of one star. Still much recommended.