Hit Makers

Povedená kniha o úspěšných projektech. Za jejich úspěchem se však skrývají nečekané příběhy, které vás překvapí a vy zjistíte, že virální videa se nestala virální, protože je sdílel celý svět, ale jen hrstka influencerů. Díky této knize si uvědomíte, jak udělat dobrou strategii, která povede k úspěchu jakéhokoliv produktu. Současný svět se radikálně změní a za 5 let bude tato kniha zastaralá. Naštěstí má v sobě pár kapitol, které ukazují proměnu již zastaralých věcí, které byly nahrazeny novými věcmi. A to vám může pomoc připravit se na nadcházející proměny.

The concept behind “virality” has always seemed vague. In the early internet days before Twitter and big stars with their own internet followings, very few things achieved this. In retrospect it makes sense - the systems weren't there to support the fast flow of ideas. Now though, a single celebrity Tweet can lead to something going viral.

The concept that stuck out to me most was the idea that most people want something new, but they don't want it to be TOO new. They usually want a better version than something they need to be a beginner again. This quote hits on that idea: “Most consumers are simultaneously neophilic – curious to discover new things – and deeply neophobic – afraid of anything that's too new.”

The concept behind “virality” has always seemed vague. In the early internet days before Twitter and big stars with their own internet followings, very few things achieved this. In retrospect it makes sense - the systems weren't there to support the fast flow of ideas. Now though, a single celebrity Tweet can lead to something going viral.

The concept that stuck out to me most was the idea that most people want something new, but they don't want it to be TOO new. They usually want a better version than something they need to be a beginner again. This quote hits on that idea: “Most consumers are simultaneously neophilic – curious to discover new things – and deeply neophobic – afraid of anything that's too new.”