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Getting It Right The Second Time

Getting It Right The Second Time

How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products

By
Michael Gershman
Michael Gershman
1990
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Getting It Right The Second Time

Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products

Type: Physical Book

Release Date: 1990-01-01

ISBN 10: 0201567555

ISBN 13: 9780201567557

Readers: 1

Country: United States of America