Everyone communicates, few connect

Pretty good, for a leadership book. Typical format and message but easy to follow and relate to.

If you want to communicate, you must connect. This involves being warm towards your audience. Knowing, believing in, and enjoying the message you want to convey. Be brief, be lighthearted and good natured. Repeat your message from various perspectives. Understand your listener, and speak to the place they are coming from; this is easier with fewer audience members.

I like Maxwell's work, also in this case..

Key take away for me.
* Focus on the one you want to connect with not on your self.
* Find the common ground so you can relate.

Nice book for communicators. Every chapter always stress and relate to three levels of connection, which you could find it in the books. To be shortly, this book is great , easy to understand and practical.