Epic Content Marketing

Epic Content Marketing

2013 • 332 pages

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15

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.


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More like 2.5 stars. Was fine. Picked up a few tidbits, mostly reinforced things I already knew, read. Probably a better read for true beginners.

January 4, 2018

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