Burn Down The Castle

Burn Down The Castle is aimed at those who work in small software engineering teams, where every member of the team wears the Product hat and is expected to contribute to the product roadmap with ideas, research, and feedback.

Split in two parts, it first tells the story of an average tech company struggling to deliver on a project, and then examines the ways in which that project succeeded and failed, using a model that starts by asking two questions: Has anyone asked for it? and Is anyone using it?

By incorporating the model into your product discussions, you can gain valuable insights into the difference between how you perceive the solutions you are building, and how they are perceived and used by your customers.