Breakthrough Advertising

Breakthrough Advertising

By
Eugene M. Schwartz
Eugene M. Schwartz
1966 • 236 pages

Ratings1

Average rating4

15

List

105 books

2 Strategy Marketing

Aldor
Aldor
Zero to One: Notes on Startups, or How to Build the Future
#AskGaryVee : one entrepreneur's take on leadership, social media, & self-awareness
Make Your Bed
Ai Superpowers: China, Silicon Valley, and the New World Order
Scrum: A arte de fazer o dobro de trabalho na metade do tempo
Playing to win: How strategy really works

List

21 books

Writing

adamd
Adam
Writing to Be Understood: What Works and Why
Nicely Said
The Artist's Journey
Bird by Bird: Some Instructions on Writing and Life
The Scribe Method
Weinberg on Writing: The Fieldstone Method
The Elements of Eloquence: How to Turn the Perfect English Phrase

List

145 books

To Read Lower Priority

sarah
Sarah
The Light Between Oceans
Me Before You
American Sphinx
Mummy dearest
Murder as a Second Language
The Unbound
The Fireman

List

118 books

Economics

Apeiron
Alina
Startup Playbook
Rich Dad, Poor Dad
How to Write a Business Plan
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Who Moved My Cheese?
The Startup Owner's Manual
Breakthrough Advertising

List

25 books

Marketing

james
James
Validating Product Ideas: Through Lean User Research
Explosive Growth
Jab, Jab, Jab, Right Hook
Thinkertoys
The Wizard of Ads

List

442 books

Non Fiction

Zhep
ASZ
Do the Work
Ikigai: The Japanese Secret to a Long and Happy Life / The Little Book of Lykke / Lagom: The Swedish Art of Balanced Living
The Path of Least Resistance: Learning to Become the Creative Force in Your Own Life
How to Live: 27 conflicting answers and one weird conclusion
How to Do Nothing: Resisting the Attention Economy

List

164 books

Self-Improvement

no
n
Getting Things Done: The Art of Stress-Free Productivity
Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones
The Compound Effect: Jumpstart Your Income, Your Life, Your Success
The Power of Fun: How to Feel Alive Again
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Deep Work: Rules for Focused Success in a Distracted World
The 5AM Club

List

44 books

Business

no
n
The Magic of Thinking Big
The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph
The Education of Millionaires
Profit First
The Personal MBA 10th Anniversary Edition
The pumpkin plan
The Book: On the Taboo Against Knowing Who You Are

List

41 books

Business

ash1phoenix
Kristjan
DotCom Secrets
Expert Secrets
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
The Art of Money Getting: Golden Rules for Making Money
Scientific Advertising
The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business
Dotcome Secrets

List

17 books

Selling

ash1phoenix
Kristjan
Breakthrough Advertising
The Adweek Copywriting Handbook
$100M Offers
Scientific Advertising
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Expert Secrets
DotCom Secrets

List

14 books

Writing

ash1phoenix
Kristjan
Storyworthy
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
Building A Story Brand
Breakthrough Advertising

List

21 books

Psychology

ash1phoenix
Kristjan
Breakthrough Advertising
Principles: Life and Work
Cashvertising
Influence
Awareness: The Perils and Opportunities of Reality
Getting to Yes: Negotiating Agreement Without Giving In

List

6 books

Marketing

ash1phoenix
Kristjan
Breakthrough Advertising
The Adweek Copywriting Handbook
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Expert Secrets
DotCom Secrets
Talking to Humans