Activism, Inc.

"Granted unprecedented access to the "People's Project," an unknown yet influential organization driving left-learning grassroots politics, Dana Fisher tells the true story of outsourcing politics in America. Like the major corporations that outsourced their customer service to companies abroad, the grassroots campaigns of national progressive movements - including Greenpeace, the Sierra Club, Save the Children, and the Human Rights Campaign - have been outsourced at different times to this single organization. During the 2004 presidential campaign, the Democratic Party followed a similar outsourcing model for their canvassing."--Jacket.