战略品牌管理（英文版·第4版）（工商管理经典教材·市场营销系列；教育部高校工商管理类教学指导委员

Ben shu fen wei liu pian, Gong 15 zhang, Zhu yao bao kuo pin pai he pin pai guan li, Ji yu gu ke de pin pai zi chan he pin pai ding wei, Pin pai gong ming he pin pai jia zhi lian, Xuan ze pin pai yuan su chuang jian pin pai zi chan, She ji ying xiao fang an chuang jian pin pai zi chan, Zheng he ying xiao chuan bo chuang jian pin pai zi chan deng nei rong.