Robert G. Cooper
Robert G. Cooper has written at least 4 books. Their most popular book is Winning at New Products: Creating Value Through Innovation with 3 saves with an average rating of -⭐.
Winning at New Products: Creating Value Through Innovation
ByRobert G. Cooper
2011 • 3 Readers • 448 pages
Portfolio Management for New Products
ByRobert G. Cooper,Scott J. Edgett,+1 more
1998 • 1 Reader
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
ByRobert G. Cooper
1986 • 1 Reader • 425 pages
Product Leadership
ByRobert G. Cooper
2005 • 304 pages