Michael J. Silverstein

Michael J. Silverstein

Michael J. Silverstein has written at least 4 books. Their most popular book is Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them with 2 saves with an average rating of -⭐.

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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
  • Michael J. Silverstein
  • Neil Fiske
  • John Butman
00 reads
Treasure Hunt
Treasure Hunt
  • Michael J. Silverstein
00 reads
THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India
THE $10 TRILLION PRIZE: Captivating the Newly Affluent in China and India
  • David Michael
  • Carol Liao
  • Abheek Singhi
  • Michael J. Silverstein
00 reads
Women want more
Women want more
  • Michael J. Silverstein
00 reads