Martina Lauchengco

Martina Lauchengco

Martina Lauchengco has written at least 3 books. Their most popular book is Loved: How to Market Tech Products Customers Adore with 6 saves with an average rating of 4.5⭐.

Authorship percentage indicates primary author status - excluding introductions, forewards and other contributions.

Series

4 primary books

Authored 25% of series

Building Products

Building Products is a 4-book series with 4 released primary works first released in 2008 with contributions by Marty Cagan, Chris Jones, and Martina Lauchengco.

#1
Inspired: How to Create Tech Products Customers Love
#2
Empowered: Ordinary People, Extraordinary Products
#3
Loved: How to Market Tech Products Customers Adore
#4
Transformed: Moving to the Product Operating Model