Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them - Michael J. Silverstein
- Neil Fiske
- John Butman
| 0 | 0 reads | |
Hardball - George Stalk
- Robert Lachenauer
- John Butman
| 0 | 0 reads | |
Breaking Out: How to Build Influence in a World of Competing Ideas | 0 | 0 reads | |
Grapevine: The New Art of Word-Of-Mouth Marketing | 0 | 0 reads | |
Employees First, Customers Second: Turning Conventional Management Upside Down - Vineet Nayar
- John Butman
- C.K. Prahalad
| 0 | 0 reads | |
Five Future Strategies You Need Right Now - George Stalk Jr.
- John Butman
| 0 | 0 reads | |