John Butman

John Butman

John Butman has written at least 5 books. Their most popular book is Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them with 2 saves with an average rating of -⭐.

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Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
  • Michael J. Silverstein
  • Neil Fiske
  • John Butman
00 reads
Hardball
Hardball
  • George Stalk
  • Robert Lachenauer
  • John Butman
00 reads
Breaking Out: How to Build Influence in a World of Competing Ideas
Breaking Out: How to Build Influence in a World of Competing Ideas
  • John Butman
00 reads
Grapevine: The New Art of Word-Of-Mouth Marketing
Grapevine: The New Art of Word-Of-Mouth Marketing
  • Dave Balter
  • John Butman
00 reads
Employees First, Customers Second: Turning Conventional Management Upside Down
Employees First, Customers Second: Turning Conventional Management Upside Down
  • Vineet Nayar
  • John Butman
  • C.K. Prahalad
00 reads
Five Future Strategies You Need Right Now
Five Future Strategies You Need Right Now
  • George Stalk Jr.
  • John Butman
00 reads